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Redirecting an Expired Domain to My Main Project

· 3 min read

I tried redirecting an expired domain to my main project, and this was my learning.

My last post was about starting an IFSC Code Finder site on an expired domain.

I was primarily looking to buy tech domains. And as I wrote in my previous posts, I bought some excellent Tech expired domains. The final bid on one of those domains was for $870.

So, in today's post, I will write about how I used that domain and my experience in the process.

The domain I purchased was umatechnology.org. It was first registered in 2003. The DA, DR is 40+ and had no signs of spammy content. It also has some high-quality backlinks.

Although the domain was almost 19-20 years old, It was dropped once by the first owner. Someone again purchased it in 2013 and didn't renew it in 2021, and then I got it in the auction.

UMA Technology was the initial version of today's Wi-Fi calling tech. When I searched for it, I found several articles explaining it.

When I received the domain in my GoDaddy account, I started exploring what I could do. Most of the links pointing out to the domain were on 3-4 pages. So it was much easier to transfer the link juice to a new domain or page.

I wrote an article explaining UMA Technology on TechYorker. After it, I installed WordPress on the UMA Tech domain and used a redirection plugin to redirect all the pages with backlinks to the article I published on TY. There couldn't have been a better way to redirect a domain.

At the time of redirection, TechYorker's DR was around 23. It took a few weeks for crawlers to crawl the links. After it, the DA and DR started increasing. Within a month, DR reached 36. It was increasing with the juice of each link getting passed to TechYorker.

As I had invested $870 on that domain name, I was expecting a massive jump in not just DA and DR but also the content I was publishing. I started waiting for it to happen. I waited for a good five months but didn't see any improvement in TechYorker's performance. It was more or less the same as earlier.

So, I find out that the redirection is not helping me, and keeping it like this will be a waste of the domain cost.

So on 27 March 2022, I stopped redirecting the pages to TY and started UMA Technology as a project. This was the best I could do to get the most out of the domain name before selling it.

As expected, after I stopped redirecting UMA pages TechYorker DA, DR returned back to the previous level in a few weeks. I was kind of happy about it because I didn't want to take a shortcut and grow TechYorker anymore.

So this was how I tried redirecting an expired Tech domain to boost my main project. As I explained, it didn't work out for me. I hope you learned something valuable from my post.

That's it for this one. In tomorrow's post, I will share the story of starting UMATechnology.Org as a standalone project and how it performed.

Thanks for reading this one. Have a great day ahead!