The Mistake Most Bloggers Make While Doing Affiliate Marketing

Most bloggers make this mistake while doing affiliate marketing on their blog.

In my yesterday’s post, I explained the difference between informational content and purchase intent content. As I wrote, if you want to make money through affiliate marketing, you will need to publish content that has purchase content. These content often includes article types like reviews, comparisons, and buying guides.

There is nothing wrong with publishing content that makes affiliate income, but there is a common mistake that most bloggers make while looking to make money from affiliate sales. And in today’s post, I will write about it so you don’t make that mistake.

While looking to make money through affiliate marketing, most bloggers start publishing content with purchase intent—articles like reviews, comparisons, and buying guides.

Often, the content is outsourced and written by content writers. Most content writers simply don’t have the luxury to test the products or services they are writing about. It means the content that gets published is not fully tested and may have errors. Making purchase decisions based on such content may go wrong.

Also, in the process of publishing purchase intent content, they completely forget about informational content. And you know what? Google hate sites focused only on money keywords.

The search engine giant wants website owners who are writing purchase intent content to actually test the product or services they are writing about, but most websites don’t do it. Most of the purchase intent content on the Internet is untested.

Next, Google wants website owners to not just publish affiliate content but also informational content. If a website has lots of informational content, it means they know what they are talking about. And then that site also provides some buying recommendations that can be trusted.

This is what most bloggers don’t understand, and they keep publishing just affiliate content. Due to this, initially, their site performs well, but after a few months, it just dies. I can give dozens of examples of blogs failing as they make this mistake.

The biggest example is Adam Enfroy’s blog. His site was getting close to 500k monthly sessions last year; he was just publishing affiliate content with little to no informational content.

With several updates last year, his traffic has dropped to just 125k sessions. He is a pro blogger making Millions of dollars a year but failed to understand this thing, and so are thousands of other bloggers.

So, if you are planning to publish affiliate content, stay cautious and maintain a healthy ratio of informational and purchase intent content. If you ask me, I would say if you are publishing ten articles, keep eight of them informational, and the remaining two can be affiliate content. I personally follow it, and none of my sites have seen any fall despite several Google updates last year.

I hope you guys understand my point and won’t make this mistake.

That’s all I wanted to write in this post.

Thanks for reading. Have a great day!